Musk wins court order to block use of “Twitter,” but not “tweet” and bird logo
A US judge has granted Elon Musk's X a court order preventing a new app from using the 'Twitter' name. The ruling was largely based on X's continued use of the 'formerly known as Twitter' descriptor in the Apple App Store.
Why it matters
The case highlights how companies can maintain trademark protections for legacy brands even after a complete rebrand, provided they continue to associate the old name with the new entity.
“They let go of the bird” Musk wins court order to block use of “Twitter,” but not “tweet” and bird logo Saying X is “formerly Twitter” in App Store lets Musk block use of Twitter name.
17 Credit: CHRIS DELMAS / Contributor | AFP Credit: CHRIS DELMAS / Contributor | AFP Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav On Thursday, Elon Musk’s X won a court order blocking Operation Bluebird from launching a new app taking over the Twitter name .
In his opinion , Chief Judge Colm Connolly explained that Operation Bluebird was unlikely to prove that X had entirely abandoned the Twitter name. Therefore, X was likely to succeed on trademark infringement and dilution claims tied to the platform’s former name.
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