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Ars Technica·3 min read·medium

Musk went to “war,” sought jail time for X ad boycotts—but case ends with a whimper

Ashley Belanger
Musk went to “war,” sought jail time for X ad boycotts—but case ends with a whimper
✦AI Summary

Elon Musk and X have settled a lawsuit against the World Federation of Advertisers, effectively ending the legal battle over ad boycotts. The settlement confirms the dissolution of the Global Alliance for Responsible Media, which Musk had accused of antitrust violations.

Why it matters

This outcome marks a significant conclusion to a high-profile conflict between a major social media platform and the advertising industry regarding content moderation standards.

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Peace sign Musk went to “war,” sought jail time for X ad boycotts—but case ends with a whimper Advertisers agreed to “reset” relationship with X.

40 Credit: Pool / Pool | Getty Images Europe Credit: Pool / Pool | Getty Images Europe Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Elon Musk has settled his lawsuit with advertisers that he once claimed should be criminally prosecuted for refusing to advertise on his social media platform, X.

In a joint statement that reveals little about the deal, the World Federation of Advertisers (WFA) and X said that they were “putting the litigation involving the Global Alliance for Responsible Media (GARM) behind them.”

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