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Business Insider·4 min read·medium

'Musk' director Alex Gibney isn't afraid to make powerful enemies

'Musk' director Alex Gibney isn't afraid to make powerful enemies
✦AI Summary

Documentarian Alex Gibney has released a four-hour film titled 'Musk' that examines the life and influence of Elon Musk. The film utilizes AI-generated avatars to represent Musk, who declined to participate in the project, and covers his political involvement and business controversies.

Why it matters

The documentary explores the intersection of technology, political power, and media ethics in the modern era, particularly regarding the influence of tech moguls.

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Director Alex Gibney's Elon Musk documentary, "Musk," is in theaters now. Jabin Botsford/Getty Images From Scientology to disgraced Theranos CEO Elizabeth Holmes, documentarian Alex Gibney has never met a subject too big or too controversial to tackle. Then came Elon Musk. When Gibney was approached with the idea to do a documentary on the Tesla and SpaceX CEO in 2022, his plan was straightforward: Tell the story of how Musk used his businesses to become one of the most powerful figures in the world. But when he was ready to deliver a two-hour feature film on Musk two years later, his production company issued him a directive a filmmaker rarely hears: Make it longer. It was 2024, and the breadth of Musk's influence had expanded into the political sphere.

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