Museveni Urges Tourism Sector to Step Up Marketing Efforts
President Yoweri Museveni has called on tourism stakeholders to increase marketing efforts to position Uganda as a top global travel destination. He emphasized the need to leverage the country's natural attractions and infrastructure investments to boost economic growth and tourism arrivals.
Why it matters
Tourism is a vital economic pillar for Uganda, and increasing international arrivals is a key government strategy for foreign exchange and job creation.
KAMPALA — President Yoweri Kaguta Museveni has urged tourism stakeholders to intensify marketing efforts to position Uganda as a leading global travel destination and maximise the sector’s contribution to economic growth.
The President made the call in a speech delivered on his behalf by Diana Kyaremera, who represented him as Chief Guest at the Uganda Tourism Association (UTA) Annual Tourism Banquet held at the Sheraton Kampala Hotel.
The event brought together tourism industry leaders, government officials, private sector players and development partners to celebrate achievements in the sector and discuss ways of strengthening Uganda’s tourism competitiveness.
Museveni said Uganda’s natural attractions, including its wildlife, landscapes, culture and favourable climate, provide the country with a strong advantage in attracting visitors from across the world.
However, he said more needs to be done to market the country and close the gap between Uganda’s current tourism performance and its potential.
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