Muse, the band, lost its social media handles to Muse, Meta's new AI agent
The rock band Muse has lost its social media handles to Meta's new AI agent, also named Muse, causing confusion and fan backlash. The incident highlights the power of large tech platforms to reassign usernames and the potential for brand identity conflicts.
Why it matters
Raises concerns about corporate control over digital identity and the intersection of AI branding with established intellectual property.
The exact circumstances surrounding the changes aren't clear.
Screenshots by Karissa Bell (Instagram) Add Engadget on Google: Preferred Source Google Discover Muse, Meta's newly-released AI agent , is now using social media handles once controlled by Muse, the English rock band. The exact circumstances surrounding how the accounts changed hands are unclear, but it has once again raised questions about Meta and other large platforms' ability to commandeer usernames when it suits them.
Muse, the band, which trademarked its name in 1999, according to its wiki , has used the @muse moniker on Instagram and on X for years. But earlier this summer fans noticed the band's Instagram username seemed to change to @museband. The change happened in July, according to The Independent , though Reddit users seem to have spotted a change in early June.
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