Muse's Social Media Handle Is Stolen by New Meta AI Tool
The rock band Muse has faced controversy after Meta reportedly took their Instagram handle for a new AI tool. Fans have expressed frustration over the perceived corporate appropriation of the band's identity.
Why it matters
This incident highlights the growing tension between established human creators and tech giants deploying AI branding strategies.
The band’s 2015 album Drones also explored technology and social oppression. Fans quickly spotted the delicious irony surrounding the new AI takeover.
“Lmao, zuck took the “muse” handle on Instagram for his new AI thing, and now the world-famous band with nearly 3m followers that’s been around for 25 years has been given museband,” one fan wrote on X.
Another reacted, “Can’t believe an ai slop app stole the handle from a real human band.”
Some fans even wondered whether Muse had been paid for the handle. However, there was no confirmation that a financial deal had occurred. The Independent said it contacted representatives for both Muse and Meta for comment.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in