Business Insider·7 min read

Muse is supposed to make money when you use it to shop. What happens if you just don't shop that much?

Muse is supposed to make money when you use it to shop. What happens if you just don't shop that much?
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Meta's Mark Zuckerberg thinks consumers will use his Muse agent (that's the Muse avatar/mascot sitting behind him) to do their online shopping for them. Andrej Sokolow/picture alliance via Getty Images AI agents like Muse and Instinct are the talk of tech. Their boosters imagine they will become a dominant form of commerce, upending giants like Amazon. But that would only happen if people had lots of reasons to use agents for shopping. And … they may not. Would you let an AI do all your shopping for you? Do you want an AI to do all of your shopping for you? I'm asking because the answers are going to be key to the success or failure of a new class of AI Agents: services like Meta's Muse, or the super-hot Instinct startup that didn't exist a few weeks ago, and is now valued at $10 billion.

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