Mumbai launches ‘Drug Free campaign’ as preventive action to curb drug addiction
Mumbai has launched a 'Drug Free campaign' involving the formation of 4,000 counseling committees in schools and colleges to combat narcotics addiction. The initiative follows several high-profile drug-related deaths among youth in the city.
Why it matters
It represents a proactive public health and safety intervention by local government to address rising drug abuse among students and young adults.
CM Devendra Fadnavis on Thursday (July 30, 2026) called to fight against narcotics as a collective battle to protect children’s future, launching the “Drug Free campaign” in Mumbai. Under the initiative of the Department for Skills, Entrepreneurship and Innovation, Brihanmumbai Municipal Corporation (BMC) formed 4,000 guidance and counselling committees across schools and colleges in Mumbai.
“Counselling at the right age and at the right time is the need of the hour. We need to take a preventive measure to prevent youth from the clutches of addiction,” said Chief Minister Devendra Fadnavis in Mumbai’s Worli region during the launch.
The move has been initiated after Mumbai saw several cases of narcotics, where youngsters lost their lives, including the NESCO case.
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