MTR launches North Karnataka range of chutney pudis
Food brand MTR has launched a new range of North Karnataka-style chutney powders in Hubballi. The company plans to expand distribution from local retail shelves to online platforms and other states.
Why it matters
This reflects regional business expansion strategies and the growing market for authentic, localized food products in India.
Food brand MTR launched its new range of chutney pudis from North Karnataka in Hubballi on Monday. It plans to list them soon on online platforms.
Launching the new range of chutney pudis of Shenga (groundnut),‘gurellu (niger seed), agasi (flax seed) and masala khara, Chief Marketing and Growth Officer of MTR Anupam Nair said that the new range is being launched after extensive research. He hoped that it will be received well by consumers.
Chief Sales Officer Murthy R. said that chutney pudis are consumed daily across North Karnataka region and through the new products, MTR seeks to bring the familiar flavours and trusted quality to consumers, while staying true to the authenticity of North Karnataka cuisine.
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