MTN Uganda Launches Digital Entertainment Platform With AfroMobile
MTN Uganda has partnered with AfroMobile to launch a digital entertainment platform offering live TV, radio, and on-demand content. The move marks the company's transition from a traditional telecommunications provider to a broader digital solutions firm.
Why it matters
This reflects the broader trend of African telecom companies diversifying their revenue streams through digital content and local media ecosystems.
The launch is part of MTN Uganda’s broader evolution from a telecommunications provider into a technology company offering digital solutions to customers.
MTN Uganda has partnered with AfroMobile to launch MTN TV by AfroMobile, a digital entertainment platform that brings live television, radio, movies, sports, news and on-demand content into a single platform.
Speaking at the launch, MTN Uganda CEO Sylvia Mulinge said the platform is designed to respond to changing customer expectations for more than connectivity.
“Our customers expect more than connectivity. They want seamless access to entertainment, financial services, education and digital experiences that are relevant, convenient and accessible wherever they are.”
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