MRP revision: In Telangana, luxe champagne gets pricier at Rs 1.16 lakh a bottle
The Telangana government has revised the maximum retail prices for select imported liquor brands, resulting in significant price hikes for luxury champagnes and spirits. The increase specifically targets items excluded from a previous price adjustment two years ago.
Why it matters
The price hike reflects state-level regulatory changes in the luxury goods market and impacts high-end consumer spending.
HYDERABAD: A bottle of luxury rose champagne that already commanded a six-figure price tag has become even more expensive in Telangana. Following a revision of maximum retail prices (MRPs) for select imported liquor brands, the state’s costliest listed liquor will now retail at a staggering Rs 1,16,560 for a 750ml bottle, marking an increase of Rs 8,360. Despite the latest revision, the premium champagne continues to top the state’s liquor price charts.The revised prices were notified on Wednesday and cover select imported liquor varieties, including Scotch and single malt whisky, vodka, gin, tequila, wine and champagne. Officials clarified that the increase does not apply to all imported liquor brands. Instead, it is limited to products that were excluded from the previous price revision carried out around two years ago.Some premium champagne labels have recorded the sharpest price increases under the latest revision.
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