MrBeast is laying the groundwork for wearables under the 'Beast Band' name

Jimmy Donaldson, a.k.a. MrBeast, has aligned himself with sports and fitness themes over the years. Logan Riely/NBAE via Getty Images Would you or your kids buy a MrBeast-branded activity tracker to wear on your wrist? MrBeast filed a trademark application for "Beast Band." It mentions "wearable activity trackers" and smartwatch bands. MrBeast may be looking to take his brand further into the offline world. The YouTuber Jimmy Donaldson's company, Beast Holdings, filed a trademark application Monday for Beast Band, paving the way for branching into wearable fitness products. It identified Beast Band as "Bands for wearable activity trackers; Smartwatch bands; Wearable activity trackers." The application was filed on an "intent to use" basis, which typically means the applicant has a bona fide intent to launch such services, said Josh Gerben, a trademark attorney whose firm's clients include entrepreneurs, celebrities, and pro athletes, and who spotted the filing.