MR DIY opens a new chapter with its first loyalty programme
Retailer MR DIY has launched its first loyalty programme, 'MR DIY Club,' to reward families for their household purchases. The initiative aims to strengthen customer relationships by offering shared benefits and points for families across the company's 1,500+ store network.
Why it matters
The launch marks a strategic shift for the retail giant as it seeks to increase customer retention and leverage its massive physical footprint in the Malaysian market.
WHEN MR DIY first opened its doors in 2005, it was a humble hardware shop along Jalan Tunku Abdul Rahman.
It has since grown into a retail giant. In a span of 20 years, it has more than 1,500 stores nationwide, a flagship 30,000 sq ft MR DIY Plus outlet, a listing on Bursa Malaysia, and an expanding international presence stretching from Singapore to Spain.
Adding another chapter to its journey, the company recently introduced MR DIY Club – its very first loyalty programme.
“For over 20 years, Malaysians have trusted us to be there for their everyday needs, whether it is a quick fix around the house or restocking household essentials. We have never taken that trust for granted,” said MR DIY Marketing senior vice president, Alex Goh.
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