Move over, Super Bowl? There's an even bigger – and splashier – World Cup halftime show coming
The World Cup final will feature its first-ever halftime show, an 11-minute spectacle featuring a star-studded lineup including Justin Bieber, Madonna, and BTS. Organized by Chris Martin, the event aims to support the FIFA Global Citizen Education Fund.
Why it matters
This marks a significant shift in the presentation of global sports, mirroring the commercial and entertainment scale of the American Super Bowl.
For the first time, the World Cup final will include a halftime show – featuring celebrities from six continents to celebrate the "beautiful game." The show, which will begin somewhere around 3:45 PM ET, will air in the U.S. on Fox, Fox One and in Spanish on Telemundo, as well as on the Fox Sports app and streaming in Spanish on Peacock. It's expected to run for about 11 minutes.
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