Move aside chilli oil, Maharashtrian thecha is the internet's new favourite condiment now

The traditional Maharashtrian condiment 'thecha' is gaining widespread popularity across India, moving from home kitchens to high-end restaurant menus. Chefs and social media influencers are experimenting with the spicy, garlic-based chutney in modern dishes like pizzas, pasta, and fusion sandwiches.
Why it matters
This reflects a broader trend of regional Indian culinary traditions being elevated and adapted for globalized, modern palates.
Between thecha chowmein on MasterChef India , and Malaika Arora pulling a Nigella Lawson for a video of thecha paneer, the Maharashtrian chutney has captured the popular imagination online. The humble and homely condiment is being given modern twists and is now on menus in high-end restaurants and part of global dishes. Celebs from Priyanka Chopra Jonas to Janhvi Kapoor are all fans of this easy and versatile number. Let us find out what the hype is about.
The article is a lifestyle and food trend piece with no political or social agenda.
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