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Times of India·3 min read·medium

Most expensive iPhone and everything else announced at Apple's Surprise and Shine event

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ABHINAV KAUSTUBH
Most expensive iPhone and everything else announced at Apple's Surprise and Shine event
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Apple unveiled its first foldable iPhone, priced at $1,999, alongside updates to its Pro iPhone line, Apple Watches, and AirPods at the 'Surprise and Shine' event. The event also marked a leadership transition as John Ternus took the stage to present the new hardware.

Why it matters

The introduction of a foldable device marks a major shift in Apple's product strategy, directly competing with established foldable market leaders.

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Apple spent six years as the last big phone maker without a foldable, long enough for the joke to go stale twice over. That ended on September 9 at Apple Park, where the company held the iPhone Duo back to the very end of its Surprise and Shine event. It opens into a 7.6 inch display, folds down to roughly the size of a passport, and costs $1,999 in the US, or Rs 2,99,900 if you are buying it here. That makes it the most expensive iPhone Apple has ever sold by a wide margin, and the most interesting one it has built since the iPhone X.And then there were the usuals. Tim Cook turned up too, for a moment, though that turned out to be a moment of its own. The Pro iPhones came with a camera that finally has moving parts inside it.

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