More than labels: health choices

The FSSAI is facing pressure from the Supreme Court to implement clearer front-of-pack warning labels on ultra-processed foods. Meanwhile, the regulator has initiated a crackdown on misleading advertisements from major food companies.
Why it matters
Public health outcomes in India are increasingly linked to the regulation of processed foods, making food safety labeling a significant policy issue.
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For many years now, activists in India have been fighting an uphill battle: getting healthy foods on the plates of people, both adults and children. What are they up against? A steady stream of ultraprocessed food, food that is high in fat, sugar and sodium, labels that either do not warn consumers or do so in text that is not displayed prominently, misleading claims about the ‘health’ benefits of certain food, unfettered advertisements, and worst of all, food sold in India that is unhealthier compared to the same items sold abroad.
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