More protein in your breakfast or snacks won’t give you more muscle without more work – a biologist separates the science from the marketing
A biologist examines the growing trend of protein-fortified foods, arguing that most people already consume sufficient protein for their needs. The article emphasizes that muscle growth requires physical exercise rather than just increased protein intake.
Why it matters
It helps consumers navigate marketing claims in the health and wellness industry, potentially saving money and promoting healthier dietary habits.
) Growing up, my brothers were fascinated by the first “Rocky” movie. They were trying to get stronger and excel in sports, so one scene stood out almost as much as Rocky sprinting up the museum steps: Before sunrise, Rocky cracked raw eggs into a glass and drank them.
To a teenager, this raised some questions. Why raw eggs? Was this what you needed to build muscle and become stronger? Curiosity eventually won, but one gulp was enough. The drink was as nasty as it looked. The scene was as much about showing Rocky’s toughness as it was about making a protein-rich drink to become stronger.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in