Monaco Associates’ Book Launch Practice Acquired by Caraballo & Co.
Bárbara Caraballo of Caraballo & Co. has acquired the book marketing practice of Monaco Associates. Founder Carolyn Monaco will transition to an advisory role as the firm integrates its operations.
Why it matters
This acquisition consolidates expertise in boutique book marketing, signaling a shift in how thought leaders and business authors manage their professional branding.
Founder Carolyn Monaco Entrusts Leadership to Longtime Collaborator Bárbara Caraballo as the 20-Year Integrated Book Marketing Agency Begins Its Next Chapter
Bárbara Caraballo, CEO of Carabarallo & Co.
Bárbara Caraballo is the CEO of Carabarallo & Co., and longtime Partner of Monaco Associates
Carolyn Monaco, Principal of Monaco Associates
Built Monaco Associates into a highly respected boutique book marketing firm
Carolyn Monaco (left) and Bárbara Caraballo (right)
The acquisition marks the transition of Monaco Associates' book launch practice to Caraballo & Co.
The acquisition includes the practice's client relationships, methodologies, intellectual property, and integrated approach to author platform development and book launches. Under the Caraballo & Co. brand, clients can expect continuity of high-touch service, impeccable standards, and strategic counsel, while benefiting from an evolved approach that combines human expertise with emerging technologies.
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