Mizoram launches farm-based ‘pluck and pay’ festival
Mizoram has launched a 'pluck and pay' festival to boost rural tourism by allowing visitors to harvest fresh produce directly from local farms. This initiative aims to create economic linkages between tourists and farming communities.
Why it matters
It represents a growing trend in sustainable, community-led rural tourism that directly benefits local agricultural households.
The Mizoram government on Wednesday (September 23, 2026) launched the festive season with a farm-based “pluck and pay” festival, which enables tourists to harvest and buy fresh produce.
The event began in Khawzawl district’s Tualte and Chawngtlai villages, introducing a community-led initiative to draw visitors to the farms, connect them with local producers, and create new avenues for tourism-based rural livelihoods. The villages are about 150 km from the State’s capital, Aizawl.
“The future of tourism is not only about taking visitors to places; it is about creating value for the people who make those places worth visiting,” Mizoram’s Tourism Minister Lalnghinglova Hmar said during the launch of the three-day festival.
The State’s Tourism Department and the Khawzawl Deputy Commissioner’s office organised the festival, the first of its kind in Mizoram.
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