Miss World 2026 at Dragon Ocean Do Son: Elevating Vietnam's destination profile on the global stage
The 73rd Miss World pageant held in Dragon Ocean Do Son, Vietnam, has concluded, boosting the local tourism industry. The event showcased Vietnam's infrastructure and cultural appeal to an international audience.
Why it matters
Large-scale international events are used as strategic tools for nation-branding and economic development in the tourism sector.
HAI PHONG, Vietnam , Aug. 19, 2026 /PRNewswire/ -- Running from August 12 to August 20, 2026, the series of events under the 73rd Miss World pageant at Dragon Ocean Do Son International Tourist Area has officially drawn to a close, creating major momentum for Hai Phong's tourism industry. Beyond a global pageant, the journey through the port city served as a vital cultural bridge, introducing a modern, vibrant, and culturally rich Vietnam to an international audience.
Dragon Ocean Do Son impresses with world-class, integrated infrastructure
Dragon Ocean Do Son was officially selected by the 73rd Miss World Organization as the host venue for the entire series of key activities in Hai Phong. The event welcomed nearly 120 global contestants, alongside the Miss World Organization and an extensive delegation of domestic and international press, presenting a rigorous test of operational capacity across luxury hospitality, sports, stage production, and eco-tourism.
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