Mirzapur The Movie Box Office Collections: Ali Fazal, Pankaj Tripathi, Divyenndu starrer nets Rs. 13.50 Cr on 2nd Saturday
Mirzapur: The Movie has reached a cumulative box office collection of Rs. 168 crore in India despite a muted growth on its second Saturday. Analysts suggest the film's success could establish a new model for converting digital streaming intellectual properties into theatrical releases.
Why it matters
The film's performance provides a case study for the entertainment industry on the viability of cross-platform content strategies.
Mirzapur: The Movie collected Rs. 13.50 crore nett approx on its 2nd Saturday. This marks a 40 per cent growth from the previous day and a 57 per cent week-on-week drop. The nine-day cumulative box office collections for the film stand at Rs. 168 crore nett approx.
The growth on Saturday was a bit muted. Films these days can even double up on Saturdays, but even on the lower end they do grow by at least more than 50 per cent. That wasn't the case here, which is a little surprising considering the film has largely found audience acceptance. It's unclear why this happened.
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