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CoinDesk·4 min read·medium

Mirae plans to turn crypto exchange Korbit into something Korea hasn't seen before

O
Omkar Godbole
Mirae plans to turn crypto exchange Korbit into something Korea hasn't seen before
✦AI Summary

Mirae Asset is rebranding its crypto exchange, Korbit, to 'Digital X' as part of a strategy to integrate traditional finance with digital assets. The firm aims to build an infrastructure-focused platform that emphasizes institutional-grade compliance and research rather than just trading volume.

Why it matters

This move signals a broader trend of traditional financial institutions attempting to legitimize and institutionalize the cryptocurrency market in South Korea.

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"We plan to strengthen investor education and research capabilities and develop Digital X into an 'intelligent investment platform' where knowledge, information and in-depth investment insights are organically connected," the firm told CoinDesk in an email.

Mirae is rebranding Korbit as Digital X as part of its broader vision for the exchange. X here represents an uncharted future and the limitless possibilities created when different forms of value intersect and converge, the firm said.

The ambition goes further than a rebrand.

Mirae plans to build an investment ecosystem in which real-world assets, security token offerings, stablecoins, traditional assets, and digital assets are seamlessly interconnected. In other words, Mirae's vision is to position Digital X as an infrastructure layer rather than just another exchange competing for trading volumes in the crowded South Korean crypto market.

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