Miniso opens first Miniso Land in Macau
Miniso has opened its largest store in Macau, branded as 'Miniso Land,' at The Shoppes at Venetian. The store focuses on an immersive retail experience featuring over 30 licensed intellectual property collections.
Why it matters
This expansion reflects the growing trend of 'destination retail' and the importance of licensed IP in physical store strategies.
Miniso has opened its first Miniso Land store in Macau, bringing its premium retail format to the market as it continues to expand its IP-led store network across Asia.
Located at The Shoppes at Venetian, the 400sqm store is the retailer’s largest in Macau. It stocks more than 1200 SKUs across categories, including collectibles, blind boxes, plush toys, stationery and lifestyle products.
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