Minions 3 Headed Toward Soft $64.5M Box Office Opening
The animated film 'Minions & Monsters' is projected to lead the Fourth of July box office with a $64.5 million opening. Despite the strong performance, the figures represent a decline compared to previous entries in the Despicable Me franchise.
Why it matters
Box office performance is a key indicator of the health of the film industry and the enduring popularity of major animation franchises.
Earlier this summer, Gen Z horror ruled the box office . Now animation is in control over the Fourth of July long weekend, but with an asterisk.
The article focuses on industry data and box office statistics.
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