Millions still rely on emergency airtime as inflation squeezes household budgets

Millions of Nigerians are increasingly reliant on emergency airtime credit services to maintain digital connectivity amid rising inflation and economic hardship. The service acts as a vital economic buffer for low-income earners, though it has faced regulatory scrutiny.
Why it matters
It illustrates how digital infrastructure has become an essential utility for financial and social inclusion in developing economies during periods of high inflation.
As rising food prices, transport fares and other living costs continue to strain household budgets, millions of Nigerians are relying on emergency airtime services to stay connected, reinforcing the growing importance of digital connectivity for work, business, banking and everyday communication.
The service, widely used by prepaid mobile subscribers, allows eligible customers to obtain a small airtime or data advance when their balance is exhausted, with repayment automatically deducted from their next recharge.
For many traders, artisans, transport operators, students and other low-income earners, it has become an important buffer that keeps them connected when cash is temporarily unavailable.
The importance of the service came into sharp focus earlier this year when airtime credit was disrupted following the enforcement of the Federal Competition and Consumer Protection Commission’s Digital, Electronic, Online or Non-traditional Consumer Lending (DEON) Regulations.
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