Midlands founder bets on personalisation
Irish entrepreneur Eabha Greville has launched Gravel&Stones, a fashion accessories brand focused on customizable charms for everyday items. The brand aims to capture the Gen Z market by offering affordable, design-led personalization options.
Why it matters
It highlights the growing consumer trend of personalization and the shift toward affordable, expressive accessories over traditional luxury goods.
Share Share Midlands entrepreneur Eabha Greville is building a fashion accessories brand aimed at Gen Z consumers seeking individuality without the hefty luxury price tags. In an era where consumers are increasingly looking for ways to increase their personality through the products they own, Irish entrepreneur Eabha Greville believes there is an opportunity in the growing market for customisable fashion accessories.
The founder of Gravel&Stones has launched a brand that is focused on miniature accessories and charms designed to personalise handbags, phones, keys and other everyday items.
Gravel&Stones targets younger consumers who want design-led products that feel distinctive and aspirational while remaining affordable.
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