Midjourney announces surprise purchase of popular horoscope app Co-Star
Generative AI company Midjourney has acquired the astrology app Co-Star, with founder Banu Guler joining as Chief Design Officer. The move is speculated to be part of a broader expansion into holistic health and wellness technology.
Why it matters
This acquisition signals a trend of AI companies diversifying into consumer lifestyle and health sectors beyond traditional software tools.
One of the world's leading generative AI companies, with products licensed by tech powerhouses like Meta, has just announced its acquisition of one of the most popular astrology apps - and we didn't have that on our Bingo cards in 2026.Banu Guler, founder and CEO of Co-Star Astrology, took to X recently to announce her company's acquisition by AI lab Midjourney, best known for making the generative AI tools used by popular services like Discord and Facebook. And because, on its surface, this is an odd acquisition to say the least, Guler went into some detail about the shared origins of these two companies:
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