Midjourney acquired the astrology app Co-Star
AI lab Midjourney has acquired the social astrology app Co-Star, bringing its team of two dozen employees into the company. The acquisition suggests Midjourney is diversifying its product portfolio beyond image generation into consumer mobile applications.
Why it matters
This acquisition highlights the trend of AI-focused labs expanding into niche consumer markets and building standalone app ecosystems.
Midjourney , an AI lab best known for its LLM-powered image and video generators, has acquired the social astrology app Co-Star , according to Bloomberg . The deal terms were not disclosed.
Co-Star , which reportedly has about 4.3 million monthly active users, is mostly used to help people determine their astrological birth charts, which they can then share with other friends on the app. Co-Star uses both AI and human writing to write horoscopes, compatibility assessments, and other advice based on a user’s astrological information.
Midjourney seems to be casting a wide net when it comes its product lineup. The company seems almost synonymous with the Discord server where users can generate text and images — there is no standalone Midjourney app — yet the AI lab is also trying to build a medical arm and spa. Why not throw an astrology app in the mix?
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