Microsoft stops insisting you need a "Copilot+ PC"

We get it—it can run Copilot. Microsoft stops insisting you need a “Copilot+ PC” Microsoft’s new Surface laptops forgo Copilot+ PC branding.

28 An attendee in the demo space for the Copilot+PC at the Microsoft campus in Redmond, Washington, US, on Monday, May 20, 2024. via Getty Images An attendee in the demo space for the Copilot+PC at the Microsoft campus in Redmond, Washington, US, on Monday, May 20, 2024. via Getty Images Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Since 2024 , Microsoft has tried to sell “Copilot+ PC.” The marketing initiative was aimed at making it easy for people to know which Windows systems were approved to run AI-accelerated workloads locally.

But Copilot+ PC branding is nowhere to be found on the new Surface PCs Microsoft announced this week.