Microsoft responds to LG monitors installing McAfee ads on Windows

Microsoft and LG have agreed to disable pop-up advertisements for McAfee software that were being pushed to users via a stealthy monitor driver update. This follows public backlash and reports from tech reviewers regarding the intrusive nature of the app.
Why it matters
It addresses concerns regarding consumer privacy and the intrusive practices of hardware manufacturers using software updates to push third-party ads.
LG Monitor App Installer Microsoft responds to LG monitors installing McAfee ads on Windows App is installed through Windows Update when certain LG monitors connect to a PC.
11 A marketing image for an LG UltraGear monitor. Credit: LG A marketing image for an LG UltraGear monitor. Credit: LG Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav LG is reportedly pulling a McAfee pop-up ad from a controversial app that some of its monitors have stealthily installed on connected computers.
The app, LG Monitor App Installer, installs itself through a Windows Update alongside monitor driver updates. LG Monitor App Installer then pushes ads for a 30-day free trial for McAfee, as well as other software, via a pop-up on affected systems, multiple users have reported.
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