Microsoft lifts price of Xbox consoles due to soaring component costs - CNBC
Microsoft is raising the prices of its Xbox Series S and X consoles, citing a 2.5x increase in memory and storage component costs. The company noted that the electronics industry is struggling with a component crisis exacerbated by the demand for AI infrastructure.
Why it matters
This move underscores the broader economic impact of the AI boom, as consumer electronics manufacturers pass on the costs of high-bandwidth memory to end users.
Hours after Apple announced price increases for MacBooks and iPads, Microsoft said consumers can also expect to pay more for Xbox game consoles, reflecting rising component costs.
The article provides a straightforward explanation of corporate pricing strategy in response to market conditions.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in