Microsoft Announces New 'Xbox Gear' Merchandise Including Tees, Hoodies & Hats
Microsoft has launched a new 'Xbox Gear' merchandise line featuring apparel inspired by the brand's 25-year history. The collection includes three distinct categories and is available through a dedicated online store.
Why it matters
This initiative serves as a branding and community engagement strategy to celebrate the long-term legacy of the Xbox gaming ecosystem.
Based around three collections, with more to come
Microsoft has announced a new range of t-shirts, sweaters, hoodies and hats today that are "inspired by the history, creativity, and community that have helped shape XBOX over the past 25 years", from 2001 all the way up to 2026.
The new range is split into three categories — Gloss, Est.01, and Blood Gulch — and they range from basic designs with the new Xbox logo or literally the words "Est.01" on the front, to quite elaborate offerings that highlight the history of the brand. The Blood Gulch Hoodie is probably our favourite of the bunch here at $74.99.
Here's just a small sample of the kind of "Xbox Gear" on offer so far:
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