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Business Insider·3 min read·medium

Microsoft AI's CMO is leaving as the company rethinks consumer marketing efforts

Microsoft AI's CMO is leaving as the company rethinks consumer marketing efforts
AI Summary

Microsoft AI's CMO Andréa Mallard is stepping down as the company consolidates its consumer and business Copilot marketing efforts. This leadership change follows a broader strategic shift to unify the Copilot app experience.

Why it matters

The restructuring indicates Microsoft's ongoing struggle to refine its generative AI strategy and compete effectively against rivals like ChatGPT.

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Andréa Mallard is leaving Microsoft AI, where she served as chief marketing officer. Roger Kisby/Getty Images for Pinterest Microsoft AI's chief marketing officer, Andréa Mallard, is leaving the company. She joined Microsoft's AI unit in January. Her exit reflects a strategy shift, with Microsoft recently merging its consumer and business Copilot apps. Microsoft AI's chief marketing officer, Andréa Mallard, started transitioning out of her post about six months after being appointed to the role, Business Insider has learned. In an internal email, Microsoft announced that Mallard, who joined Microsoft's AI unit from Pinterest in January, plans to leave the company. In the June 30 memo, viewed by Business Insider, Microsoft executive Yusuf Mehdi said Mallard planned to relocate her family to Europe in August to be closer to her father, who was unwell, and that this would result in her stepping back from her role.

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