Michael Jordan’s 1998 NBA Finals jersey sells for record $14 million
A Chicago Bulls jersey worn by Michael Jordan during the 1998 NBA Finals has sold for a record $14 million. The sale highlights the growing status of sports memorabilia as a high-value asset class similar to fine art.
Why it matters
This record-breaking sale underscores the massive financialization of sports history and cultural artifacts.
A red Chicago Bulls jersey worn by Michael Jordan during Game 2 of the 1998 NBA Finals has sold privately for $14 million, setting a new record for basketball memorabilia. Pennsylvania-based Hunt Auctions announced the sale on October 12, 2026, and identified the buyer as Miami real estate investor Ron Firman. According to ABC News, the jersey is the one Jordan wore on June 5, 1998, when the Bulls defeated the Utah Jazz to even the championship series at one game apiece.The sale confirms that Jordan memorabilia has moved beyond the world of sports collecting and into the territory of major cultural assets.
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