Miano: Tourism sector must embrace AI or risk falling behind
Kenya's Tourism Cabinet Secretary Rebecca Miano is urging the tourism sector to adopt artificial intelligence to remain competitive. She emphasizes that AI can help personalize marketing, improve service delivery, and manage tourist destinations more sustainably.
Why it matters
Digital transformation is becoming a key economic driver for emerging markets looking to modernize their tourism infrastructure.
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Tourism CS Rebecca Miano addressing participants during the 16th edition of Magical Kenya Travel Expo
The government is urging the tourism sector to embrace artificial intelligence and emerging technologies to drive growth and competitiveness.
Tourism CS Rebecca Miano said the future remains promising for destinations willing to innovate, adapt and keep pace with technological change.
Miano said technology is transforming how travellers discover destinations, make decisions, book experiences and interact with tourist sites.
She said AI has accelerated the transformation, creating new opportunities for destinations worldwide.
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