Mia by Tanishq And Zepto Bring an Unexpected Rakhi Surprise to Doorsteps Across Mumbai And Delhi NCR
Mia by Tanishq has partnered with quick-commerce platform Zepto for a Rakshabandhan campaign. The collaboration uses branded tissue paper and gift vouchers in deliveries to encourage jewelry gifting.
Why it matters
Highlights the growing trend of integrating luxury retail with quick-commerce logistics to drive consumer engagement.
Mumbai, Maharashtra, New Delhi, Delhi, India --- Business Wire India
This Rakshabandhan, Mia by Tanishq gave brothers an unexpected reminder to make their sister’s day a little more special. In a first-of-its-kind collaboration, Mia by Tanishq partnered with Zepto to bring its “Make Your Sister Cry” campaign into an everyday moment for consumers across Mumbai and Delhi NCR.
As part of the collaboration, select Zepto deliveries featured Mia-branded tissue paper carrying the campaign thought , creating an unexpected Rakhi moment when consumers least expect it. Select orders also included a Mia gift voucher, inviting brothers to discover jewellery as a thoughtful way to celebrate the bond they share with their sisters.
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