Mexico have just cost Adidas millions after World Cup exit
Mexico's elimination from the World Cup following a loss to England has negatively impacted Adidas, the team's long-term kit supplier. Despite record-breaking shirt sales during the tournament, the team's early exit is expected to significantly slow down future merchandise revenue.
Why it matters
Major sporting events are critical revenue drivers for apparel brands, and national team performance directly correlates with retail sales and marketing ROI.
Photo by Richard Pelham/Getty Images Adam Williams Mon, July 6, 2026 at 3:00 PM UTC · 2 min read Mexico are out.
The article reports on sports business outcomes objectively without political or ideological framing.
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