“Metaphor: ReFantazio” Celebrates Its 2nd Anniversary with a Massive Global Takeover at animate!
The video game 'Metaphor: ReFantazio' is celebrating its second anniversary with a global collaboration event at animate stores. The campaign features exclusive merchandise, graphic lattes, and bonus visual cards for fans across various international locations.
Why it matters
This highlights the growing trend of cross-border retail and entertainment collaborations in the gaming industry to drive fan engagement.
In a match made in gaming heaven, animate and SEGA are currently running a massive year-long collaborative project, bringing some of the world’s most beloved IPs straight to the fans!
This grand-scale venture covers eight legendary titles from SEGA and its group companies, transforming over 140 animate locations worldwide into hubs of excitement. From stunning displays to exclusive merch and the ever-popular “Gratte” (graphic latte) cafe collaborations, this project is all about bringing your favorite worlds closer to home.
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