Meta will use your activity on other websites to personalize your feeds
Meta is expanding its use of off-platform user data, such as online purchases and gaming activity, to personalize content feeds and AI responses on Facebook and Instagram. The company maintains that it is not collecting new data, but rather utilizing existing business-shared information to improve user experience.
Why it matters
This update highlights the ongoing debate over data privacy and the extent to which tech giants track user behavior across the broader internet.
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The article presents Meta's stated reasoning while acknowledging the privacy implications of the data usage.
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