Meta turns off the Instagram feature that let users make AI deepfakes of public accounts
Meta has disabled an Instagram AI tool that enabled users to create images based on public account content after facing intense criticism regarding consent and safety. Advocacy groups and the Screen Actors Guild warned that the feature could facilitate non-consensual deepfakes and sextortion.
Why it matters
The rapid withdrawal of this feature underscores the ethical risks associated with AI tools that leverage public data without robust opt-in safeguards.
Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them. The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner’s permission.
The reporting focuses on the controversy and the specific concerns raised by advocacy groups, maintaining a neutral tone regarding the company's actions.
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