Meta tells engineers: Your AI use will no longer count in performance reviews
Meta has removed AI usage metrics from its engineering performance reviews, ending a policy that encouraged 'tokenmaxxing' among staff. The company will now focus on actual output and impact rather than the volume of AI tool consumption.
Why it matters
This shift signals a maturation in corporate AI adoption, moving away from performative metrics toward practical, value-driven implementation.
Meta has told its engineers that how much they use AI will no longer decide how they are rated. New performance review guidance issued this week drops the language that tied evaluations to AI usage and to the internal AI Native designation, replacing it with a softer line saying the work "can be supported by AI or other means." Three employees who received the message described the change to Wired. The Information reports that engineers across the company were told management will not use AI adoption dashboards or token counts to judge impact.That is a reversal of the system Meta ran for most of the past year, when workers were graded on their AI-driven impact and sorted into tiers named AI Native, AI First and AI Enabled.
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