The Hindu·3 min read·medium

Meta sets India pricing for Muse AI agent ahead of launch

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Aroon Deep
Meta sets India pricing for Muse AI agent ahead of launch
✦AI Summary

Meta has established India-specific pricing for its AI agent, Muse, ahead of its local launch. The service will be available in two tiers, leveraging WhatsApp's massive user base for distribution.

Why it matters

Signals the aggressive expansion of AI-integrated consumer services into the Indian digital market.

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NEW DELHI Meta has set rupee-denominated subscription prices for its rapidly growing AI agent, Muse, ahead of its official launch in India, signalling its entry into one of the world’s largest digital markets. The service is priced at ₹1,799 for its Power tier and ₹8,999 for the Maximum tier, with marginally higher charges for subscriptions purchased through Google Play and Apple’s billing systems, The Hindu has found. The pricing, which is broadly in line with U.S. rates, has not been reported previously. It remains unclear whether these prices are final or could be revised when Muse officially launches in India. Meta did not respond to The Hindu’s queries. Why does Meta have to pay a $25 billion penalty? | Explained Why does Meta have to pay a $25 billion penalty?

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