Meta says AI is making it easier to build new apps — and more are coming
Meta CEO Mark Zuckerberg announced that the company is leveraging large language models to accelerate the development and launch of new standalone apps. This strategy aims to improve product relevance and scale new ideas more efficiently than previous internal incubation efforts.
Why it matters
The shift highlights how AI is transforming software development lifecycles for major tech companies, allowing for faster experimentation.
Meta is using AI to quickly launch apps, and more are on the way. During this week’s second-quarter earnings call, Meta CEO Mark Zuckerberg said the social giant has new apps in the works, following a recent spate of other launches that included an app for Marketplace sellers , one for Facebook Groups , a vibe-coded gaming app , a new photos app from Instagram , and an experiment involving AI bedtime stories.
Meta has spent years trying and failing to produce new, standalone social apps to complement its core platforms. Now, the company says that large language models (LLMs) make it possible to ship software faster, allowing it to test new ideas at a quicker pace.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in