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Wired·3 min read·easy

Meta’s Very Own Smart Glasses Go on Sale Today for $299

J
Julian Chokkattu
Meta’s Very Own Smart Glasses Go on Sale Today for $299
AI Summary

Meta has launched its own branded smart glasses, priced at $299, aiming to make the technology more accessible and customizable. The glasses are available in three styles and feature a collaboration with Kylie Jenner for the 'Starfire' model.

Why it matters

By removing third-party luxury branding, Meta is attempting to lower the barrier to entry for wearable technology and establish its own hardware ecosystem.

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Photograph: Julian Chokkattu Comment Loader Save Story Save this story Comment Loader Save Story Save this story Smart glasses are like public transportation, according to Peter Bristol, Meta s vice president of industrial design. “People will use it when it s good enough.”

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Confidence: 85%

The article provides a straightforward product announcement and business strategy overview.

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