Meta’s new Muse Image model can pull other Instagram users into AI photos
Meta has launched its new Muse Image AI model, which integrates with Instagram and WhatsApp to allow users to generate images and incorporate the likenesses of tagged users. The model is described as 'agentic,' meaning it can reason through prompts and plan tasks before generating content.
Why it matters
The introduction of agentic AI models that can pull user likenesses raises significant privacy and ethical questions regarding consent and digital identity.
Meta is launching the first AI image generation model made by its Superintelligence Labs division. The Muse Image model now powers the image-making tools across the Meta AI app, Instagram, and WhatsApp, and it’s coming soon to Facebook and Messenger, according to an announcement on Tuesday.
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