Meta’s Edits app is getting an AI assistant and a desktop version
Meta is expanding its Edits video editing app with a new AI assistant and a desktop version. The AI tool aims to help creators brainstorm content and analyze performance data, while the desktop version offers more precise editing capabilities.
Why it matters
This move highlights Meta's ongoing strategy to retain creators by integrating advanced AI tools directly into its ecosystem, directly competing with TikTok and YouTube.
Meta on Wednesday previewed upcoming additions to its video editing app Edits at an invite-only creator event in L.A., showing off features like a new AI assistant and a desktop version of the previously mobile-only app.
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