Meta’s AI agent for WhatsApp Business is now available globally
Meta has launched its AI-powered 'Meta Business Agent' globally for WhatsApp Business and Instagram DMs to assist with customer support and sales. The company plans to monetize the service through subscription tiers and token-based pricing for large enterprises.
Why it matters
This rollout marks a significant shift in how small and medium businesses automate customer interactions using generative AI.
For years, WhatsApp has been a communication layer for businesses of all sizes around the world. Meta is now infusing AI into that layer in a bid to turn WhatsApp into a viable piece of workflow software for small and medium businesses.
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