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Wired·4 min read·medium

Meta Ran Ads That Contained AI-Generated Child Sexual Abuse Imagery

M
Matt Burgess
Meta Ran Ads That Contained AI-Generated Child Sexual Abuse Imagery
✦AI Summary

Researchers at the Tech Transparency Project discovered that Meta approved and ran dozens of paid advertisements containing AI-generated child sexual abuse material. These ads, which linked to 'nudify' applications, were active on Facebook, Instagram, and Threads for months before being removed.

Why it matters

This highlights critical failures in Meta's ad review and content moderation systems, raising significant ethical and safety concerns regarding the monetization of AI-generated exploitative content.

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Editor’s note: This article contains descriptions of imagery depicting child sexual abuse. Reader discretion is strongly advised.

Over the last nine months, Mark Zuckerberg’s Meta has run dozens of paid ads that include explicit AI-generated child sexual abuse material (CSAM) and images of minors alongside sexually suggestive statements, according to details of the ads shared with WIRED. The ads, which in some cases reached several thousand accounts, were targeted at people living in the United States, United Kingdom, and more than a dozen European countries.

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