Meta mercifully spun out VR fitness game Supernatural instead of just killing it
Meta is spinning off its VR fitness app, Supernatural, into an independent company called Supernatural Health after previously acquiring the studio for $400 million. The move follows user protests against Meta's decision to stop adding new content to the app.
Why it matters
This highlights the challenges of corporate integration in the VR sector and the power of user communities in influencing tech company decisions.
Meta s attempt to pioneer a metaverse and make VR cool totally flopped , except for one shining diamond in the rough: Supernatural , a VR fitness game that made working out feel fun and accessible. Now, users can rejoice that Supernatural isn t shutting down after all.
The author uses subjective, critical language such as 'mercifully,' 'maddening,' and 'dumb' to describe Meta's corporate strategy.
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